Send Scheduling

Send Scheduling is available to preview from April! (How is it April next month by the way?!) And will be Generally Available from July 2024!

What is Send Scheduling? Why am I so excited?! 😆

There are so many amazing brands with fantastic campaigns. But you can have the best message in the world, and if you don’t send it at the right time, via the right channel… well it’s a missed opportunity and feels like a tumble weed moment. Especially when you have worked so hard on the campaign story.

Send scheduling in real-time journeys ensures that your messages reach your customers when they're most likely to take action. And not to be captain obvious but delivering messages at the right time not only increases the chance of open rates but it also improves conversion rates and revenue.

From April, we will be able to preview the “Send time preference” customer journey settings. Here we can select the days of the week we wish for communications to be sent and the time window too!

Send Scheduling examples

Marketing teams can align communications with customers' most active hours to increase engagement. For example, let’s say you are B2C and know your target segment are most active on their personal emails during their commute to work. Here you could select for emails to be sent during the hours of 7am to 9am on a Monday - Friday.

One the other hand let’s say you are are B2B, and you know that Monday mornings most businesses are having their weekly meetings, and company inboxes are not monitored outside of working hours or during lunch breaks. You could opt to not send any communications on a Monday, and set the hours of 10am-12pm Tuesday - Friday.

In both scenarios, messages outside of the send times are held until the next send time window, and also respect quiet times and frequency caps.